AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on iOS in Europe, Q1 2022
In Q1 2022, the top 5 Film & Television apps on iOS in Europe showed varied trends in downloads, revenue, and active users, with notable performances from Netflix, Disney+, Amazon Prime Video, HBO Max, and Crunchyroll.
In Q1 2022, the top 5 Film & Television apps on iOS in Europe demonstrated diverse trends in weekly downloads, revenue, and active users. Here's a closer look at how these apps performed:
Netflix experienced a steady increase in weekly revenue, peaking at approximately $1.6M in the final week of February. Weekly downloads showed a downward trend at the beginning of the quarter, starting at 578K and reaching 310K by the end of March. The app maintained a high number of weekly active users, ranging from 25.7M at the beginning of the quarter to around 21.8M by the end.
Disney+ saw fluctuations in weekly revenue, with a significant peak at $3.5M in the last week of March. Weekly downloads declined from 370K at the start of the quarter to 200K by the end. Active users for Disney+ varied throughout the quarter, starting at 8.5M and ending at 7.5M.
Amazon Prime Video showed consistent weekly revenue, peaking at about $830K in the last week of February. Weekly downloads decreased from 310K at the beginning of the quarter to 154K by the end. Active users for the app also saw a decline, with numbers starting at 4.8M and ending at 3.6M.
HBO Max: Stream TV & Movies had a notable increase in weekly revenue, reaching $393K in the first week of March. Weekly downloads spiked to 290K in the same week, following a low of 80K in mid-February. Active users increased steadily from 715K at the beginning of the quarter to 1.1M by the end of March.
Crunchyroll saw a steady rise in weekly revenue, reaching $510K in the last week of February. Weekly downloads remained relatively stable, averaging around 47K. Active users showed a gradual increase, starting at 559K and ending at 669K by the end of March.
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